·Tmall and Ping An launched "Super Tire Service"

On January 6th, Tmall announced the aggregator service line under the service line, the new car standardization "super tire service", consumers can buy tires online to install near the free line, and buy tires can also be paid in installments; if within a year The puncture, the insurance company also lost 80% of the tire purchase fee. The service currently covers 211 cities across the country and more than 1,600 outlets, which will benefit tens of millions of riders.

Prior to this, Tmall just announced the 2015 Consumer Experience Upgrade Program, which provides differentiated services for users in different industries and continues to optimize the consumer service experience. Super Tire Service is one of the specific contents of upgrading the consumer service experience in the automotive category.

Buy tires offline package installation online

Although the annual growth of private car ownership in China has reached 60 million, the automotive aftermarket may reach 576 billion yuan in 2014, but 80% of consumers of online shopping auto accessories are willing to spend on car accessories, car seat cushions, etc. About 15% of car owners are willing to try to buy parts related to car performance such as tires online. Installation and after-sales service greatly limit consumers' willingness to shop online.

According to Shi Jian, the head of Tmall Motors, in order to solve the worries of consumers, Tmall integrated the offline business network service power to try, only on the "double eleven" day, Tmall provided 70,000 tire package installation services. The super tire service is to standardize the service online and increase its value-added service content. As the number of cooperating merchants increases, the number of cities covered and the number of outlets will continue to increase.

At present, the free tire installation service for super tires has included free tire disassembly and assembly; free tire balancing; free ordinary tire repair; free four-wheel transposition; and online only install + dynamic balance + four-wheel transposition service requires hundreds yuan.

In addition to the free installation service, consumers can purchase the goods containing the "super tires" service, and can also get the 0 (fee 6) service of the fee, which can "pay the tires after changing the tires first" to reduce the consumption of consumers to change tires. threshold.

In Tmall search for "super tire service", consumers can directly retrieve the tire products that support the service, and combine the online shopping address of the consumer's region to recommend the nearest outlet. After confirming the payment, the tire will be sent to the outlet to make an appointment for the consumer to install and enjoy the follow-up service.

Joining hands with a safe blowout loses 80% of the tire money

Another highlight of the Super Tire service is the free provision of tire slings that cannot be covered by conventional auto insurance. Consumers buy "Super Tire Service" tires from Tmall. During the use process, due to quality problems, Ping An Insurance Company is responsible for paying 80% of the tire purchase price, and a single tire can be awarded up to 10,000 yuan. The service is provided free of charge by Tmall United Merchants, with a one-year guarantee period.

It is reported that the automotive after-sales service market is growing rapidly, and Tmall has made a series of attempts to meet the market demand for consumer automotive after-sales services. Previously, Tmall Automobile and China Satellite Navigation and Positioning Association jointly launched the "DVD Navigation Industry Installation Service White Paper" with the leading brands of first-line navigation industry such as Kasida, Lu Chang, and Desai Xiwei, and launched the O2O industry service standard. The launch of the super tire service is a new attempt to standardize e-commerce after the O2O car.

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