See also the “car rush†heavy-duty card market can break 100,000 in April?
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"Spring will come back in spring and the flowers will be opened again."
After experiencing the decline in 2011 and 2012, the heavy-duty truck industry may have to usher in a "Spring Comeback."
On March 22, the author came to the plant of Shaanxi Steam Heavy Truck Co., Ltd., where the heat was in full swing and the production and sales situation was excellent. "Each order exceeds 500 units a day, and March production and orders are expected to exceed 10,000," said Liu Xinyi, manager of Shaanxi Steam Marketing Department, who told reporters.
On March 25th, the reporter came to the Grand Canal heavy truck production base in Yuncheng, Shanxi Province. Here, he saw the same situation in both production and sales. Liu Zhuozhi, deputy general manager of the Universiade Motor Sales Company, told reporters: “The order has now been placed in May, and many users have to queue up to mention the car. We are now able to meet the dealers, not all orders can be satisfied, can only be balanced At some dealers, users have begun to grab cars, and some even use picking to determine who will be the first to mention the car." Chairman of the Universiade, Yuan Qinshan said that since the beginning of this year, the situation has always been relatively good, and March is even more intense. Compared with the same period of last year, orders increased by more than 50%, and some months were as high as 80%. So that a local official in Yuncheng said that one of his relatives wanted to buy the Luck heavy truck and walked to the back door. He had to wait five days before he could get on the bus. The local official asked Yuan Qinshan: “Does your car be so popular? ?"
However, in a March market survey, reporters found that sales in some regions were not as good as last year; in addition, surveys of certain manufacturers also found that not every heavy truck company showed a booming production and sales situation in March. It can be said that in 2013, the heavy truck companies began to differentiate, not as before: almost all companies will rise or fall with the overall market, but in different magnitudes. This year, it appears that some companies have increased their sales, while others have not sold as they did last year.
Some heavy truck companies have risen, some have fallen, so what is the overall sales volume?
Sales of heavy-duty transmission giant Fast may explain the problem.
"In March, sales of more than 70,000 units, in April orders have exceeded 80,000 units." March 26, when I saw Shaanxi Shaanxi Fast chairman Li Dakai, got this answer.
Obviously, if Fast sells for 80,000 units, according to Fast's market share, sales of heavy trucks should exceed 100,000.
100,000 vehicles are an iconic figure for the heavy-duty truck industry. For this long-lost 100,000, it means that the heavy-duty truck industry has recovered to the level of 2011 in a single month, and that year's heavy-duty truck sales are orders of magnitude of 800,000.
Regarding why the heavy-duty truck market could grow in 2013, the author has already analyzed: a relatively low inventory level at the end of 2012; a low level of vehicle renewal in 2012; some fixed-asset projects that have stagnated in 2012; good news from the two conferences in 2013; At the beginning of the year, housing prices rose (especially in first-tier cities). The enthusiasm of the government to sell land increased greatly. The local land market was booming. The railway investment was restored.
Of course, there is another factor that cannot be ignored. It is the fourth national emission that will be implemented on July 1, 2013. At the beginning of this year, smog across the country was serious. Therefore, the implementation of the National IV emissions on schedule on July 1, 2013 was almost no suspense. Due to the discrepancy of between 2 and 3 million yuan between the national and national models, many dealers and users already have Began to snap up the signs of the country's three cars.
The author believes that with the performance of government officials in various localities, these officials must definitely use money. If they want money, they must sell land. To sell land, they must build buildings. When the government has money, it must invest, and investment will drive investment in fixed assets. All these will drive the recovery of the heavy truck market.
However, this year's market still has a big gap compared with the hot market in 2010. Compared with the shortage of heavy-duty trucks in the current year, almost every heavy-duty truck company now has sufficient production capacity. Therefore, the heavy-duty truck market will not be able to There is a phenomenon that "as long as you can build a car, you can sell it." Heavy truck companies will show polarization and inequality. Some companies will experience supply shortages and users looting cars, and some companies will still hover in the trough. As for the supply of Spare Parts, as some companies lack confidence in the heavy truck market in 2013 and there is insufficient stock, there may be a phenomenon that parts and components will not be able to catch up in the market. As for the engine, although it is not as crazy as it was in 2010, natural gas engines are still in short supply.
The phenomenon of rushing to buy engines and robbing cars is also a “return of rivers and lakes†in certain regions and certain brands. Is this a good thing or a bad thing?