· In the face of the situation that electric cars are applauded but not seated, how can vehicle companies break through?
In the face of the situation that electric cars are applauded but not seated, how can vehicle companies break through? Other Auxiliary Equipment,Double Conical Screw Extruder Valve,Double Conical Screw Extruder,Pur Laminating Machine Sheets Zhangjiagang Zhong Lai Machinery Co.,Ltd. , https://www.alumajor.com
SAIC passenger cars have chosen to cooperate with domestic car rental giants to make more electric vehicles quickly approach the lives of ordinary consumers. A few days ago, SAIC Passenger Car Company signed a strategic cooperation agreement with a car rental car. The first batch of car rentals purchased thousands of Roewe new energy vehicles as rental vehicles. This is by far the largest electric car rental contract.
Wang Xiaoqiu, vice president of SAIC Group and general manager of SAIC Passenger Vehicle Company, pointed out: “The leasing industry is connected with new energy vehicles and is an important exploration for the promotion of new energy vehicles. SAIC passenger cars and a car rental will help new The popularity of energy vehicles has promoted the development of the new energy vehicle industry."
In the industry's view, this may be a win-win choice. Zhang Ruiping, chairman and CEO of Car Rental, pointed out that when new energy vehicles such as electric vehicles are not yet popular, consumers can slowly reduce or even eliminate the concern of buying new energy vehicles such as electric vehicles through driving experience. As a result, SAIC passenger car companies are expected to get rid of the dilemma of electric vehicle production, but low sales. For a car rental company like this, it can solve the difficult problem of the license plate and quickly realize the goal of staking the land.
In fact, the first car rental to eat electric car rental crabs has already tasted the sweetness of purchasing electric cars. According to Cai Lihong, general manager of the rental car, in 2013, a car rental company has purchased 50 Roewe E50 cars with SAIC. Cai Lihong said: "If this model is proven to be feasible, we will replicate it nationwide." Perhaps Cai Lihong did not expect to open replication on a large scale in a year. It is also known that a car rental hopes to replicate the "Shanghai electric car experience" in 90 cities in China.
Unlike the private car market, electric cars are more popular in the rental market. This is due to the resources owned by the car rental company, and on the other hand from the discount cards issued by car rental companies and vehicle companies. First of all, it is difficult to build a charging pile, and charging is the most troublesome problem for private car consumption, but it is easy for the car rental company to solve. A free car rental service was launched. Cai Lihong said: "If you need to charge the vehicle during the rental period, you can open the E50 directly to the store with the charging pile for free charging."
Secondly, a rental car has opened a more favorable rental price. In July last year, the Roewe E50 was rented at a price of 149 yuan per day in a rental car. At that time, Cai Lihong said: "The rent of 149 yuan includes handling fees and insurance premiums. The daily rent of traditional fuel vehicles of the same class as E50 is about 200 yuan." Because this hatchback two-door car can take 4 people, it is theoretically fully charged. The reference mileage for the time is 100 kilometers. Therefore, the Roewe E50 car is more popular in the rental market.
As the first batch of Roewe E50, which was purchased by Shanghai Automobile Cars last year, was welcomed in the leasing market, it was brewing the second time of SAIC passenger car company and one car rental. A car rental CEO Zhang Rui said that this is a strategic layout of the car rental through more than a year of accumulation, based on detailed data analysis and market research.
In addition to the purchase quantity plus code, a car rental company has also increased the number of purchases. It is reported that in addition to the Roewe E50, a car rental car also purchased the plug-in hybrid car Roewe 550PLUG-IN. A car rental optimistic about the car's prospects in the rental market is because the Roewe 550PLUG-IN meets the environmental protection and energy-saving needs while taking into account the good driving experience, and the use of unlimited mileage restrictions. It is understood that the plug-in hybrid car Roewe 550PLUG-IN was put on the market in March this year, and the feedback from the first users was very good. The cruising range of the car exceeds 500 kilometers. Compared with the traditional car, the fuel consumption is reduced by 70%. Under the chargeable condition, the 50-kilometer use cost is as low as 2.8 yuan, and the 100-kilometer use cost is only 26 yuan.
If this model can be quickly copied and promoted, SAIC passenger car companies and Chinese electric vehicles will have a blowout. SAIC is the first company in China to launch a new energy vehicle development strategy, and has strong competitiveness in the electric vehicle and hybrid vehicle markets. Over the years, SAIC has actively undertaken the research and development, manufacturing and industrialization of new energy vehicles. At present, SAIC has launched a number of new energy vehicles such as the Roewe E50 pure electric vehicle, the Roewe 550 PLUG-IN plug-in hybrid car, and the Roewe 750 fuel cell vehicle.
According to the reporter's understanding, many automakers will also follow the footsteps of automobile and passenger cars, or enter the electric vehicle major customer procurement market by cooperating with car rental companies or setting up car rental companies.