Sichuan Hyundai Tiger Subverts Commercial Vehicle Industry's Law of "Value Estimate"
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From the Beijing Auto Show, Sichuan Modern Tiger made its debut to Volvo’s truck-driver Asia Pacific conference in Korea. Commercial car companies seem to have smelled new opportunities in the Asian market represented by the Chinese auto market. The car companies are upgrading their products and updating them. The first thing users pay attention to is the price of the product. The comprehensive use cost is often the basis for repeated purchases. After all, the cost of buying a car is written on the annual budget form. It is no wonder that commercial owners In the purchase of models often "price valuation" - according to the vehicle price to determine the technical quality of the product empirically, it is no wonder that users in the auto show on the price of Tiger hit a variety of guess or even millions. The Sichuan Modern announced that the basic model of the Tiger Heavy Truck was more than 300,000 yuan, and the luxury model price was more than 600,000. This undoubtedly caused a large number of users to panic in the course of the half-year budget revision.
"400,000" is no longer imported quality watershed <br> <br> currently in the high-end imported heavy truck heavy truck market has been praised, although the efficiency of import of heavy trucks than domestic cars, but far more than 400,000 price make big Some domestic users have to abandon the car purchase plan. Domestic brands, although their prices are in line with mainstream consumer car purchase budgets, have increased many hidden costs in actual operations, and 400,000 is like a watershed for high-tech standards and quality assurance.
In the face of the market's value challenge, most domestic car companies have chosen a cost strategy. The focus is naturally placed on the practical performance of the vehicle, trying to lower the cost of other technologies and controlling the market price. Sichuan Modern Chuanghu responds to economic and social development trends. At the beginning of research and development, it was positioned as a "middle and high-end heavy truck with the world's top technology and cost-effective advantages," adopting a differentiated competitive strategy, fitting new user groups to the use of new vehicle technologies, and bringing the world's leading engine technology Leading chassis technology and all-round safety and security technology, through integration of Hyundai Motor’s internal technological achievements and resources, have penetrated the 400,000 domestic price barriers in the domestic market.
The re- entry of the "5-year" auto market cycle is the barrier of domestic and imported products, and it is also the flood protection embankment of the domestic heavy truck market. The Chinese auto market after 2000 has given the industry too many surprises. Passenger car and commercial wheel flow have served as China's rescue role, and the commercial vehicle market has waited for the next flash point after the 2010 high.
The so-called not break, Sichuan Hyundai Tiger break 400,000 flood levees, will not pull down the imported altar from the brand, to accelerate the reshuffle of domestic brands? Will it become the fulcrum that shakes the industry pattern when it is about to enter the new five-year cycle of 2015?
At the auto show, the speech made by Jiang Bingxu, the general manager of Sichuan Hyundai Motor Co., expressed the view of the company: "Chuanghu brand holds the dream of Sichuan Hyundai to create a new chapter in the commercial vehicle market, and expresses Sichuan Hyundai's cutting-edge heavy truck technology to the world. The promise of the user to create new value.†Yes, to get the user to the world, commercial vehicles as a means of production, but also should further tap the user's potential use needs.
Helping customers make money is always the "No 2" rule of "B2B"
Sichuan Modern Chuanghu achieved the domestic development of high-end heavy trucks as a joint-venture brand. The most important thing is to set up the dual-demand standard for users of double-valued standards for heavy trucks.
The first is the efficiency standard for creating tigers. To reduce unit transportation costs, high-powered engines with high efficiency bear the brunt of this. At present, the limitations of high-end heavy-duty truck products mainly stem from the relatively high technical barriers of heavy-duty truck engines, and the difficulty in research and development. Sichuan Hyundai Tiger has a self-developed powertrain system developed by Hyundai Motor Co., Ltd., and adopts a third-generation cutting-edge diesel engine (sc. The use of cutting-edge electronic fan clutch and high-efficiency turbocharger enables Chuanghu to deliver superior power of up to 520 hp in a short time, with a maximum torque of 2502 Nm., which can significantly reduce fuel consumption while ensuring powerful power. Consumption, further improve fuel efficiency, which is also in the forefront of the current market mainstream high-end heavy truck products.
Second is the driver's efficiency standard. With the further development of China's economy, the labor cost will jump dramatically. Sichuan Hyundai Tiger is based on the design concept and comfort standard of the sedan. It has the highest level of in-vehicle comfort, the largest sleeper width and the largest level of legroom at the same level, which truly enhances the efficiency of the heavy-duty truck operation. s efficiency.
At the same time, in order to solve the user's worries, Sichuan Chuanghu provides all-round safety protection technology that combines safety in front, side safety, cornering safety, and night safety, and is equipped with a function to delay release of parking brake at the same level, and assists emergency steering. Systems, etc. set new standards for the domestic market in line with European safety regulations. At the same time, in order to ensure product quality and reliability, Chuanghu’s key components such as engine, transmission, rear axle, driver's cab, and girder all use modern brands, and will implement a 120,000km warranty standard in China, providing reliable and durable quality assurance. The high attendance rate of Chuanghu will greatly reduce the operating costs throughout the entire life cycle.
The price of the basic model of modern enterprises in Sichuan is more than 300,000, and the price of luxury models is more than 600,000. The distance between high-end heavy trucks and domestic users has been shortened. The real value of creating products for customers is to create a tiger product itself. It remains to be seen whether the dual value standard can achieve the “human and vehicle integration†between drivers and Chuanghu.