Domestic tire industry meets giants to build national tire brands
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Shandong Chengshan Group, the leading company in the domestic tire industry, held a new corporate and brand image presentation at the Great Hall of the People in Beijing recently, announcing the official launch of a brand new corporate logo and proposing to build a Chinese national tire brand in about five years. According to the published data, the domestic Chengshan Group has ranked 13th among the world's 75 largest tire industry after several years of rapid development, and has occupied an important position in the global tire industry. In technology research and development, Chengshan has built a national-level technical center and postdoctoral workstation, and jointly established Rongcheng Peking University Science and Technology Park Co., Ltd. with Peking University. Chengshan is by far the tire industry that has won the highest grade of technology awards and the most awarded projects in the tire industry. Judging from the actual use of products, Chengshan's products have been exported to many countries and regions such as Europe, America, Australia, etc., and good product quality makes Chengshan's products popular in many overseas markets. However, from the perspective of the market, compared with foreign tire companies, China's tire companies have not yet done enough brand promotion, and their brand awareness is generally low. To enhance market competitiveness and strengthen product brand image is The key to the development of domestic tire companies According to the information that has been disclosed, by the end of this year, the last one of the top 10 tire brands in the world will also set up factories in China, and the top 10 tire companies in the world will complete the battle for the Chinese market. According to Che Hongzhi, Chairman of this Chengshan Group Co., Ltd., “The Chengshan Group hopes to use this new corporate image to further enhance the corporate brand and product visibility, sublime Chengshan’s business philosophy, and at the same time demonstrate to the industry that Chengshan has Determined and capable to become China's national brand. China Business Times