On the 13th, the National Passenger Car Market Information Association (hereinafter referred to as the â€œLike Associationâ€) released data showing that the sales volume of narrow-seat passenger cars in February 2017 was 1,448,249, a year-on-year increase of 9.3% and a decrease of 30.2% from the previous month. It is worth noting that, in January, the sales volume of passenger cars in January and February totaled 3,524,473 vehicles, a decrease of 2.4% year-on-year. This is the only time in which sales growth has occurred in recent years. The overall market is in a weak market.
In 2017, the sales of negative-selling SUVs in the United States and the United States statistics in February 2017 narrowed passenger car sales of 1,448,249 vehicles, an increase of 9.3%, a decrease of 30.2%; and cumulative sales of 3,524,473 vehicles in January-February, 2.4% year-on-year The decline is the only beginning of a negative sales growth in recent years, and the auto market is cold.
According to Cui Dongshu, Secretary General of the Association, domestic passenger car sales started weak in 2017, mainly due to the long overdraft effect caused by the strong growth of the auto market at the end of 2016. At the same time, the 2017 Spring Festival was earlier, resulting in This year, there is a 10-day pre-holiday sales period, which is characterized by a short period of pre-holiday and a long period of post-holiday. These factors combined led to a weak overall sales in January and February.
The structural characteristics of the automobile market are still outstanding. The sales of SUV models are unique. In February, a total of 622,411 vehicles were sold, a year-on-year increase of 29.2%, which was higher than the overall market growth of about 20%. The independent SUV is still the main force in the market. Cui Dongshu believes that self-owned brands have grasped the correct market trend in recent years, actively researched and promoted SUV models, and made independent SUVs fully recognized by consumers. Therefore, self-owned brand SUVs also have a basis for sustainable development in the future; and with the Great Wall H7,ç¥º GS8, Changan CS95 and other independent B-class SUVs quickly formed a strong sales situation with thousands of monthly sales. The independent SUV has already faced the joint venture brand in the 200,000 yuan range. Therefore, the B-class SUV will also become the 2017 auto market. Highlights.
In February, a total of 674,804 vehicles were sold, a slight decrease of 0.3% year-on-year, which was a warmer month than last month. MPV sold 151,034 units in February, down 9.1% year-on-year, and sales remained unsatisfactory. Cui Dongshu analyzed that MPV's main sales market is in rural areas, but with the goal of focusing on SUVs in cities as a wind vane, rural car purchases have also begun. Turn to SUV models.
The catalogue announced that sales will pick up the new energy in the second half of the year. In January, due to policy uncertainty, the impact of the Spring Festival holiday, the domestic new energy vehicle sales have stagnated, only 5,423 units sold throughout the month; and with the gradual introduction of new energy vehicle catalogue, February Sales of new energy vehicles gradually picked up. In February, new energy vehicles sold a total of 16,500 units, an increase of 205% from January.
Beijing is an important area for the sales of new energy vehicles. With the announcement of the catalogue, new energy vehicles have resumed sales in Beijing; and with the nearly 50,000 new energy purchase targets issued by Beijing, it will expire in July this year, 3- In July, the Beijing market could contribute about 10,000 units per month, so new energy vehicles will also enter sales peaks during this period. However, with the exhaustion of new energy vehicle indicators in the Beijing market, the sales forecast for new energy vehicles in the second half of this year is not optimistic.
The way in which the travel mode changes the joint venture brand has been hit by the recent rapid rise of shared bicycles, which has caused a great impact on the network. Cui Dongshu said that this is mainly because the shared bicycles and the network-related vehicles are aimed at short-distance travel, and the customer cross is larger. As the weather gradually warms up, the shared bicycle market will usher in a larger outbreak.
The impact of the network car was also reflected in the weaker trend of the joint venture brand in early 2017. Cui Dongshu said that in the past two years, a large number of drivers purchased joint-venture mid- to high-end cars to make network-related cars. There are more than one million vehicles in the country to purchase cars. However, with the introduction of the new car, the impact of overlapping shared bicycles, The net car market has shrunk dramatically, which also led to a weaker sales at the beginning of the year as a joint venture brand.
The self-owned brand used as a personal use showed a significant increase in February. Geely's outstanding performance, Geely sold a total of 88,976 vehicles in February, an increase of 167% year-on-year; among them, the SUV contributed eye-catchingly, and the three SUV models of Bo Yue, Dorsett GS and Vision SUV sold a total of 38,211 vehicles, accounting for 43% of the monthly sales. Hover's H2 sales exceeded 20,000 units for six consecutive months, and sold a total of 25,059 units this month, a year-on-year increase of 127%. It can be seen that in the period when the market is relatively deserted and the policy is frequent, the independent brand will have a greater competitive advantage than the joint venture brand because of its just-needed attributes and huge advantages in the SUV market.
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