Commercial Vehicles: Intensified Competition


This year's Shanghai Auto Show, China's commercial vehicle brand is massive, and its advantages are emerging. On the contrary, multinational giants are only one. In recent years, China’s commercial vehicle companies have rapidly emerged. Then, in the world’s largest commercial vehicle market in China, in addition to the most high-end and small-quantity markets, how many opportunities do multinational truck giants have in China? China's commercial vehicles are undoubtedly accelerating the gap with the world. ──Editors

“MAN and Mercedes-Benz trucks have been buried inside by many domestic heavy truck companies.” At the auto show scene, an industry veteran sighed at reporters.

If you are really looking hard and seriously studying this auto show, you will certainly feel the same way. The single multinational truck giants may be more aware of the power of the host.

In the large outdoor commercial vehicle exhibition area, the sturdy product lineup of Chinese local brands has to be reminiscent of these multinational giants who all regard China as the most important market. Whether they will doubt the largest Chinese truck market in the world, In addition to the market with a very small part of the highest end, how many opportunities do they have? How much market share?

Of course, it is by no means complimenting how powerful China's truck companies are and how good Chinese products are. However, judging from this auto show, the Chinese government has advocated its own brand and independent research and development. If it is said that passenger cars have not yet been acquired With qualitative breakthroughs, and no ability to compete with the world's giants, then the strength of many commercial vehicle companies, such as Liberation, Dongfeng, and China National Heavy Duty Truck, after years of accumulation, can tell the world that China's commercial vehicles can The brand is swiftly running on the road to the world and is rapidly shortening its gap with the international community.

Cost, price and practical Chinese commercial vehicles not only meet the needs of domestic consumers, but also become a fresh force for the Chinese auto industry to go global.

Local participating commercial vehicles are fierce

The Shanghai Auto Show, including FAW Liberation, Dongfeng, CNHTC and even Shaanxi Automobile, Foton Auman, Hualing, JAC, Huizhong and many other domestic heavy truck brands formed a strong lineup for exhibitors, and was like the FAW Liberation J6 platform heavy truck, The participation of Dongfeng Tianlong, China National Heavy Duty Truck and other star models is undoubtedly in stark contrast to the lack of multinational companies.

The liberation of the J6 platform heavy truck debuted in the last Shanghai Auto Show may be due to this year's push to the market. Therefore, FAW Liberation has made a meticulous design layout. Compared with the MAN and Mercedes-Benz trucks next to it, it does not seem lonely. On the contrary, J6 Heavy trucks have attracted the attention of many professionals because of their powerful and arrogant image. If we say that the J6 platform for liberation and investment of nearly 10 billion yuan and 6 years of R&D will show that the determination of FAW Liberation will not be a joint venture and take the road to liberate its own power, then this brave word of Yan Yanfeng is becoming a reality.
In order to create a history, the first Dongfeng commercial vehicle to move the heavy truck booth to the indoor exhibition hall, Tianlong listed only 9 vehicles last year. In less than a year, it announced the full listing of a full range of more than 140 new models. The Dragon Platform rewrites the history of Dongfeng Commercial Vehicles. Dongfeng Commercial Vehicles, which have undergone market training, have achieved strategic adjustment from medium-heavy to heavy-duty.

China National Heavy Duty Truck Co., Ltd. has continuously improved the Steyr platform and increased the research and development of HOWO products. Now it has become a leader in China's heavy truck field. China National Heavy Duty Truck has heavy truck technical strength and in-depth heavy truck R&D infrastructure. It is known for its vast improvement in the use environment of China's vast regions, and is the most responsive company for heavy truck companies.

In addition, young heavy-duty truck manufacturers such as Futian Auman, Valin and Jianghuai will gradually demonstrate the competitiveness of their products. Just as Samaranch, the former president of the International Olympic Committee, said when he watched Futian's products: "I believe in China's strength." It is no exaggeration to say that China's commercial vehicles are accelerating to the world.

China's commercial vehicles are rising

Although in the past few years in the country's call for self-owned brands, independent research and development has become the goal of all manufacturers. It can be seen that passenger cars have achieved gratifying results in the short term; for commercial vehicles, some mainstream companies have mastered the rules of the development of the commercial vehicle industry, and have accumulated a lot of strength. The advantages of latecomers have been reflected, and these companies are also Make great strides to the world and participate in international competition.

Professionals told reporters that in the field of commercial vehicles and auto parts, the rise of Chinese domestic companies is a fact that is occurring and will also significantly change the order of the global auto industry in the next five to 10 years.

In fact, due to the multi-level and diversity of Chinese market demand, the consumption level and the consumption environment cannot of course compare with developed countries. Therefore, the main winners in the future of China's auto market competition are companies that can adapt to the Chinese market, make full use of China's comparative advantages, optimize product selection and quality control, and completely change management methods. A good example is that some heavy truck companies use cost and price control to produce cost-effective products, occupy the market, and “import” imported trucks outside the country.

It is true that the market can best explain the problem. Why are the heavy trucks of multinational corporations not selling well in China? Of course, this is not the reason for products. Products suitable for the Chinese market must be linked to prices and costs.

How much more opportunities do multinational companies have

It is not a short time for multinational commercial vehicle companies to come to China. It is worth pondering whether the multinational companies that regard China as the most important market in the world are only occupying the very highest commercial vehicle market in the region. Is it unwilling to bow down to produce China's largest mid- to low-end commercial vehicle, or is it simply unwilling to win the largest market in the world?

There is no doubt that the advantages of local car companies in terms of cost and price have absolute advantages in market adaptability. After fierce competition in the domestic market, most of the domestic mainstream commercial vehicle companies have strong independent research and development capabilities and significant low cost advantages. China's own-brand commercial vehicles have a price difference in terms of their technical performance and international differences. Larger advantages, cost-effective than foreign brands.

This can be answered from the commercial vehicle segment. From the development of the past decade or so, it can be seen that in the commercial vehicle market, especially in large and medium-sized buses and trucks, the market share of domestic companies has been continuously increasing, which has occupied more than 90% of the market share. Joint ventures and imported vehicles are only Some mid-to-high-end market segments are competitive. In the areas of heavy-duty trucks, large and medium-sized passenger vehicles, and light trucks, the advantages of Chinese local mainstream manufacturers are very obvious. The rapid increase in exports of China's commercial vehicle product description is being accepted by the world.

Another phenomenon that is worth exploring is that the joint ventures and cooperation between multinational giants and local manufacturers have never stopped, but so far no competitive joint venture products have been seen on the market. This can be said to be a problem that giants who want to make a difference in China in the future must solve problems. Otherwise, there is not much chance that the thriving Chinese commercial vehicles will leave them.


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