The change of domestic commercial vehicle industry is fast and good. The concept accelerates into the era of precision services.
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After several years of rapid walking, the domestic commercial vehicle market may turn to a turning point again. Different from the previous pursuit of good and fast, in the current market structure and development environment, the concept of precise service seems more worthy of research and discussion.
It is fast and good. It emphasizes control, that is, while it is developing rapidly, we must not neglect the importance of laying a solid foundation, let alone ignoring quality for speed alone. Accurate service focuses on harmony. It not only requires quality and quantity, but also relates to the unity of multi-faceted demands of industries, companies, and markets, thereby realizing more accurate and effective supply relations.
Taking advantage of the national and autonomous banner for so many years, benefiting from the rapid development of the domestic economy, the development trend of the commercial vehicle industry has always been good. Even if there are tortuous cycles, it will always be able to bottom out with the help of policies. Under the premise that the current domestic commercial vehicle market is crowning the world and expanding into overseas, the commercial vehicle industry has taken a path with Chinese characteristics on the fast and good road, achieving rapid response to the market and flexible marketing methods. , strengthening the security system, building a brand platform and other aspects of progressive. One of the key points is that commercial vehicle companies are trying to find out the quality supervision and service system under the huge production and sales volume, which is essentially different from the relevant aspects of transnational giants. It is this kind of advantage that allows domestic commercial vehicle companies to accelerate into the era of precision services.
After the large-scale development of the industry, the fast and good focus is fast, showing an extensive outburst; and precision services meet the most critical market demands one by one after the industry scale is relatively stable. In the author's opinion, there are three connotations of precision service in the commercial vehicle industry: one is to accurately predict and grasp the needs of each market segment; the other is to accurately guide and cultivate the potential market; and third, to provide accurate services, from the brand, Products are supported in many aspects.
The era of relying on a model and a platform to fight the world has long passed. Despite the current trend of product diversification and service individuation, it still does not appear to mimic the imitation of foreign countries at home and abroad, and it has a cycle of improving national conditions. Nowadays, the unprecedented expansion of scale has made the domestic commercial vehicle industry possible with qualitative changes. The gradual emergence of demand from various market segments and the adjustment of corporate product patterns and focus points also make it untimely to meet the needs of multiple categories with a single type of vehicle. At this time, the importance of precision services is reflected.
For example, special-purpose vehicles are still struggling in the truck industry. Why do bus companies also enter the field? Why is the networking of vehicles so valued by commercial vehicle companies? The reason is nothing more than to meet the unique needs of each market segment and serve the market with appropriate products. This is not difficult to do. Compared with the 100,000-class and 100,000-class production and sales of commercial vehicle companies in China, precision services mean a more complex market structure, product configuration, and more humane, thoughtful and efficient services. This is an inevitable development. process. In other words, in the fast and good phase, “fast†is the first, and in the precision service phase is “goodâ€.
This kind of transformation is like a star fire and it has given birth to great opportunities. For domestic commercial vehicle use environment, immature operation mode, non-standard management system, and low-efficiency market status make it necessary to adjust, and the pressure of survival continues to increase. It also allows the pace of adjustment to speed up. In the past, the seemingly distant pattern of change has become reality under the joint action of internal and external factors. In this way, the commercial vehicle market may shrink in size, and the quantity and quality of commercial vehicles will be high. The demand and opportunity for accurate services will come.
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