Hongyan Heavy Truck sold 12,245 units in the first quarter of 2011, and its sales volume rose against the trend.
Since the beginning of 2011, compared to the gradual slowdown in the passenger vehicle market, the commercial vehicle market is facing greater pressure. As inflation pressures continue to increase, the country slows the pace of fixed asset investment, especially the heavy truck market situation is not optimistic. SAIC Iveco Red Rock Production Line Henan Zonghai Plastic Industry Co., Ltd. , https://www.hnzonghai.com
It is understood that as of the first quarter of 2011, the Red Rock series heavy trucks of SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. have achieved a converse trend in sales volume, and in particular, the new product Hongyan Jieshi, which has introduced the Italian Iveco technology, is getting better. It is reported that in the first quarter of 2011, Hongyan heavy trucks sold a total of 12,245 vehicles, an increase of 40.67% year-on-year, and achieved a solid foundation for the sales of 43,000 vehicles and sales revenue of more than 10 billion yuan in 2011.
Since February 2011, SAIC Iveco Hongyan has successively launched marketing campaigns for Red Rock and Spring Thunder throughout the country, and has held hundreds of Hongyao Jieshi and Hongyan King Kong series heavy truck product promotion conferences in key sales regions nationwide, from financial credits. , price strategy, delivery deadlines and other aspects of the dealers have given different levels of policy support to dealers, service providers and users of benefits, improved product image, and promote the continuous increase in product orders.
At the same time, on the internal management processes of the company, the full implementation and stable operation of the SAP system provided strong support for SAIC Iveco Hongyan’s expansion of production capacity, reduction of costs, and shortened delivery time. The daily production capacity and monthly production capacity of the vehicle have reached new heights. Promote the smooth operation of the production and sales chain.
In addition, with the continued rise in domestic oil prices, the advantage of the fuel-saving advantage of Hongyan Jieshi has become increasingly apparent. In particular, the design concept of Jieshi in line with the popular trend in Europe and the United States, the driving space from the comfort of commercial vehicles in Europe, the stable and reliable performance, and the design concept of environmental protection and energy saving are highly sought after by the majority of users; in particular, the complete vehicle matching is advanced from Europe. The excellent engine braking of the technology's Cursor9 engine greatly enhances the braking performance and ensures the safety of truck drivers. Recently, Hongyan Jieshi products took the lead in the first phase of the inspection and approval of the models recommended by the Ministry of Transport. The Jieshi tractor vehicle is expected to become the first domestic car model recommended for suspension and transportation, which will greatly enhance the use of Hongyan heavy trucks in logistics and transportation vehicles. proportion. 