The ranking of China's four major automobile groups has undergone subtle changes. Changan Automobile sold more than FAW Group and pushed FAW Group out of the top three. China Automobile Industry Association released sales data for January 2015. SAIC Group continued to lead with 569,500 sales. Dongfeng Motor won the runner-up with 351,100 units, while Changan won the third place with 303,500 units and sold 281,000 units. FAW forced to retreat to fourth place.
According to the 2014 sales data released by the China Association of Automobile Manufacturers last month, SAIC ranked first with 5.583 million units, Dongfeng Motor ranked second with sales of 3.825 million units, and FAW Group ranked sales with 3.086 million units. In the third place, Changan Automobile sold 2.57 million, ranking fourth.
In January of this year, the sales volume of Changan Automobile was soaring, which was inseparable from the strength of its own passenger vehicles. The total sales volume of self-owned passenger vehicles in January reached 127,400 units, a year-on-year increase of 61%. The monthly sales of various models exceeded 20,000 units. The CS35 sold 22,200 units a month, up 110% year-on-year. The monthly sales volume of the company was 23,000 units, a year-on-year increase of 67%.
In an interview with a reporter, a car analyst said that the sales of Changan Automobile in January exceeded the FAW Group. There are two main reasons: On the one hand, the sales of Changanâ€™s self-owned passenger vehicles have skyrocketed, and it has contributed to Changanâ€™s top three. On the other hand, FAW Group is in the midst of adjustment. Since last year's intensified anti-corruption, some people in the business sector have changed, and the sales growth rate has been affected by a little, and FAW Volkswagen Sagitar's "broken shaft door" has been fermented since last year, to FAW Volkswagen. The sales volume has some negative impacts. In addition, FAW Xiali is deeply mired in a loss-making mud, which has dragged the FAW Groupâ€™s â€œlegsâ€ to some extent.
Since the 13th inspection team of the Central Committee entered the FAW Group last year, many FAW sales company executives have been involved in the investigation. In November last year, FAW-Volkswagen, a subsidiary of FAW Group, issued documents internally, canceling the qualification of FAW-Volkswagen suppliers of 19 advertising and public relations companies such as Beijing Haichen Hengye Media Advertising Co., and stopped all unstarted businesses. On January 30 this year, the website of the Central Commission for Discipline Inspection of the Central Commission for Discipline Inspection issued the "Notice on the Special Inspection and Rectification of the China National First Automobile Group Company Committee", which was highly concerned by the "partial leading cadres intervening in 4S shop operations" and "utilizing tight models" Detailed disclosures were made on issues such as â€œprofit-makingâ€, â€œintervening in procurement business and cadre relatives engaged in the production and operation of spare partsâ€, and â€œvirtual advertising fee managementâ€. In this briefing, FAW Group acknowledged for the first time the problems of â€œlag in independent developmentâ€ and said that it will increase its efforts on FAW's independent products and address bottlenecks in the development of independent businesses in a targeted manner. At present, FAW Group's sales of independent brands such as Hongqi and Xiali are not satisfactory, except for the Pentium brand. Due to the decline in sales volume, FAW Xiali is expected to have a net profit loss of 1.55 billion to 1.75 billion yuan to shareholders of listed companies for the whole year of 2014.
FAW-Volkswagen, which accounts for more than half of FAW's total sales volume, has received much attention due to the sagitar's broken-line patching. It involves more than 560,000 car owners and the market expansion is facing certain challenges.
An industry insider close to FAW Group said in an interview on the 11th that FAW Group has fallen from the first place to the fourth place. The top level of FAW Group should have some tension, but this is only a month. Data, whether it can form a normal state, is still not good judgment. FAW-Volkswagen, which is the main force contributing to FAW Group's sales, is still showing steady growth, and has limited influence due to the sagitar. Although Changan Automobile has a good growth momentum, its development also has bottlenecks. The profit mainly depends on the joint venture company Changan Ford, and the autonomy is still in a loss.
Changan Automobile entered the fast lane through the upgrade of the entire R&D system and management system. However, Changan Automobile's 2014 results forecast released recently showed that the company's net profit attributable to shareholders of listed companies in 2014 was 3.5 billion yuan. It is worth noting that Changan Ford's joint venture Changan Ford's investment income is expected to be 7.2 billion yuan, a year-on-year increase of 75%, which means that Changan's own brand is still in a huge loss. The industry believes that how to improve profitability while the sales of independent brands are rising rapidly is the top priority for Changan Automobile.
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