Taiwan media LED low price competition
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According to reports, China's lighting capital is the title of Guzhen Town, Zhongshan City, Guangdong Province, LED low-cost competition, impact Taiwanese businessmen. Lin Qingfang, chairman of the Taiwanese company Guangzhou Elegance Electric Co., Ltd. pointed out that due to automated production, the LED cost dropped by about 60 this year, but it is still not as competitive as the mainland's vicious bargaining competition. Taiwanese companies need to rely on exhibition orders to expand overseas access. The low price strategy came in and the block could not stop. Lin Qingfang said that in the case of Guzhen Town, Zhongshan City, the overcapacity of LED production, the biggest problem encountered is vicious competition and uneven quality. For example, his own product sells 8 yuan, the opponent hardly kills 2 yuan, or even lower, and the product's power, wattage, and life specifications have not met the required standards, lacking safety regulations. This is the aftermath of fierce market competition. The mainland government encourages the use of energy-saving products and hopes that relevant enterprises will bloom everywhere. Lin Qingfang said that LED business opportunities are huge, so many companies want to share a piece of cake, in addition to the rise of local SMEs, even the big business BYD also rushed in, who can block it. Lin Qingxiang said that although the company has many customers who have cooperated for many years, it is also difficult to encounter such a competitive environment, let alone the company that has just squeezed in. The company's orders in the mainland and overseas account for 50% each, diversifying risks, and the sales channels include dealers, agents and overseas customers. Many Taiwanese companies rely on exhibitions to receive orders. For example, mainland China is competing to hold LED lighting exhibitions. Taiwanese companies are actively participating in the exhibition, looking for buyers in Shanghai, Beijing, Guangzhou, Hangzhou and Hong Kong. Or gradually increase the proportion of overseas sales, coupled with exchange rate depreciation, when exports are more dominant. Taiwanese state-owned lighting project projects, Taiwanese businessmen can not afford to eat. Lin Weiying, chairman of Gaoquan Electric Lighting Co., Ltd., who has been involved in the lighting industry for 30 years, said that the reason is that the local government protects local enterprises, and some engineering standards and standards, if the mainland merchants do not meet the requirements, they will be marked first, but the Taiwanese business will follow the rules. Can not win the other party. When it comes to LED technology innovation, Lin Biao should point out that the early function of LED is the indicator light, like the red signal on the radio, before switching to the lighting field. More than 20 years ago, the invention of LED combined with light control, voice control, and body temperature sensing products was only more sophisticated and popular in recent years. Future products will be mainly driven by heat dissipation, long service life and energy saving. Compared with the mainland LED market, Taiwanese companies are more inclined to the European and American markets. Lin Weiying said that 90% of the company's products are sold to Europe and the United States. Due to market prices and product specifications, a set of standards has been accumulated. In contrast, the mainland LED market is bargaining, the quality is uneven, lack of system, and the domestic demand is not good.