The automobile industry also "divides"
In the first quarter of this year, preliminary data from the province's automotive sector revealed that the average price of 25 models dropped each month. Most of these price-cut models were concentrated in the segment priced below 150,000 yuan. According to the statistics, nearly 80 models across more than 20 car brands experienced price reductions during the first three months. The number of models undergoing price cuts is comparable to that seen in 2003, with an overall average price drop for domestic vehicles exceeding 2%. Of the 120 models that had similar products in 2003, two-thirds saw price adjustments, with an average reduction rate surpassing 8%. Notably, lower-priced models tended to see larger percentage drops.
An analysis of 150 imported vehicles also showed a trend: the number of imported cars on the market exceeded that of domestic models by over 4.3%. Compared to the same period last year, the overall price of imported vehicles fell by more than 5%. Even Toyota’s iconic Camry, known for its strong pricing power, recently lowered its prices by nearly 100,000 yuan, signaling a broader shift in the market.
However, not all segments followed this downward trend. Some models, like the Honda CR-V, saw price increases, with certain low-end imported SUVs rising by as much as 50%. Experts suggest that the price cuts on imported vehicles are largely due to increased competition from domestic brands in the high-end segment, while import license restrictions have minimal impact. As the market evolves, the influence of import licenses on vehicle pricing is expected to decrease over time.
With ongoing changes in the auto industry, consumers are advised to stay updated. The newspaper will continue to monitor and report on the latest developments in car pricing, so be sure to check back for more insights.
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