Panasonic locks Asian market to force residential LED lighting business
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Panasonic EcoSolutions will launch a full-service residential lighting business in Asia. First, we will sell residential LED lamps in the Vietnamese market from June 2013, and then expand sales to Indonesia, India, Taiwan and Hong Kong, and expand the LED product line in the mainland China market where we have begun to sell ceiling lamps. , fully expand the business.
The policy adopted by Panasonic is that the appearance of the lamps should conform to the preferences of the regions and countries, and the devices should implement global generalization and centralized production measures to increase cost competitiveness. LED components and power supplies that are mass-produced for the Japanese market, where demand for LEDs is soaring, will be tailored to Other parts of Asia.
The background of Panasonic's rapid introduction of LED luminaires in emerging market countries such as Vietnam is that with the rapid development of the economy, the power supply in these countries tends to be tight, and energy conservation requirements are constantly rising. Matsushita said that by introducing high-quality LED lamps cultivated in Japan to emerging market countries, in addition to providing ample lighting space, it is also expected to contribute to improving the power situation.
Panasonic plans to set up showrooms and sales outlets in Vietnam, Indonesia and India as contact points with customers, and is also preparing to develop lighting consultants locally.
Panasonic's 2012 residential lighting fixtures have sales of approximately 3 billion yen overseas, mainly in the Chinese market. This time, the company plans to expand its business to the Asian market, and plans to expand this sales to more than twice that of 2012.