Shaanxi Drum constantly pursues its own brand value
From five years ago, the company's total assets were 900 million yuan to 9.5 billion yuan today; the total industrial output value increased from 340 million yuan in 2000 to 5.07 billion yuan in 2008 (average annual growth rate was 40% or more), and faced remarkable achievements. , Shaanxi Blower (Group) Co., Ltd. (hereinafter referred to as Shaanxi drums) the next class but never stopped. On the contrary, in recent years, while focusing closely on the reality of production and management, and in-depth study and practice of the scientific concept of development, the Group has strived to create a corporate culture with a distinctive Shaanxi drum, and has continuously enhanced its internal development drive. Its performance has been refreshed again and again. From the company's products have been rated as China's famous brand, to the leading product axial compressor annual output ranking first in the world, the current Shaanxi drum brand value has reached 18.577 billion yuan. The Shaanxi Drum, which ranks 58th in the "Top 500 Chinese Brands", has now become a veritable leader in China's fan industry. The Group strives to cultivate employees' sense of responsibility and enterprising spirit and has formed a unique corporate culture. The group put forward the requirement of “three pressures and three satisfactionsâ€, that is, let the party members have the pressure to satisfy the people; let the employees have the pressure to satisfy the customers; let the companies have the pressure to make the (national) shareholders satisfied and make the company at all levels Employees clearly define their responsibilities and feel the pressure they are exerting, which promotes the full play of the enthusiasm, initiative and creativity of the Group's employees. In addition, the Group has established employee integrity records. Each grassroots unit has specific personnel to record the daily performance of employees, including outstanding behaviors such as awards, recognition, donations and blood donations, as well as violations of discipline, penalties, etc., and use this as an employee's party membership. The important reference in the evaluation, promotion, promotion, and position competition. In 2007, an employee with a postgraduate qualification in a prestigious university was found cheating in a business examination organized by the group. After research by the party committee of the group, it was decided to refuse to renew the labor contract with it and give a public criticism. This case caused great repercussions among all employees and received a good warning education effect.
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