E-commerce Xintiandi Powers Yuhuan Valve Transformation and Upgrade

On November 11, 2011, Yuhuan Manufacturing Industry E-commerce Forum was successfully held in Yuhuan Party School. Lu Jianxin, Secretary-General of China Electronic Commerce Association, Zhang Huixiang, Secretary General of Yuhuan Machine Tool Industry Association, and Secretary-General of Yuhuan Plumbing Valve Industry Association, Chen Lingui, attended the meeting. Weng Jiyue, director of planning of Zhejiang Xingwang Baomingtong Network Co., Ltd., and personnel from six major associations and enterprises.

Lu Jianxin, secretary-general of the China Electronic Commerce Association, started the conference and Lu Jianxin, secretary-general of the China Electronic Commerce Association, delivered a speech. He used fresh examples to explain to us what e-commerce is, what role e-commerce plays, and the development history of e-commerce. At the same time, it also combined with the actual situation in Yuhuan and discussed the future development space of the Yuhuan manufacturing industry in e-commerce. He metaphorically used the metaphor, thinking that the Internet is like the base bread of Hamburg. It is the basis. The upper bread is the Internet of Things, and the middle of the material is e-commerce. It is based on the Internet and promotes the circulation of goods under the drive of business and interests.

Network Marketing Brings New Opportunities for Business Development With the development of social information and industrialization, e-commerce has become a new marketing tool. Secretary-General Lu gave a vivid example of what e-commerce is. Mr. Zhang, a sales manager of a valve company in Wenzhou, got up at 7 o'clock, went to work at 8 o'clock, held a business meeting at 8:30 to 9:30, then received customers and negotiated with customers by plane to another place. It was a busy day. In this month, he made a total of 6 trips and signed two contracts worth a total of 1.5 million yuan. In May of this year, Mr. Zhang signed a service contract with a valve professional website to start internet marketing. At the same time, in the same month, he also signed 10 contracts worth 30-50 million yuan, totaling 4 million yuan. The sales department of Mr. Zhang completed sales of 6.8 million yuan in the month. What is the reason why the difference between the two modes is so great? After the company launched online marketing, the efficiency increased, and people came to him for business 24 hours a day. Benefits came, the cash flow of the factory was quickened, and the financial pressure was reduced. The factory plans to invest in the development of a new generation of high-tech valve products and plans to enter the high-end market of China Petroleum. The company is about to usher in a new period of development. The above reasons are summarized as follows: Network marketing brings benefits and new development opportunities.

E-commerce is an indispensable and important means to promote the modernization of information-based generations. 1. To promote the progress and development of productivity systems, human society has experienced nomadic (hunting) - farming (iron farming tools) - industrial civilization (steam and electricity) - The integration of informatization and industrialization (e-commerce). In today's society, the optimization and upgrading of the industrial structure is a process in which the proportional relationship between resources in different industries and enterprises is constantly optimized, and the quality of the industry and the structure of production and supply are continuously improving. The process mainly includes the rationalization of the industrial structure and the advanced industrial structure. At present, information technology has become an indispensable and important means for promoting the upgrading and upgrading of traditional industries, increasing industrial productivity, and promoting modern industrialization. The integration of information technology and industrialization is an important driving force for the optimization and upgrading of China's industrial structure.

2. Optimize the industrial structure, rationally allocate various resources, change the mode of economic growth, improve the competitiveness of enterprises, and promote the upgrade and transformation of the national name economy. Taking Shanghai, China as an example, e-commerce, as an important carrier for “integration of the two industries,” has achieved sustained and rapid development in Shanghai. During the "Eleventh Five-Year Plan" period, the average annual increase in the amount of e-commerce transactions in Shanghai reached 19.55%. Last year, the city's e-commerce transaction volume reached 331.579 billion yuan. E-commerce has become an important force in promoting the transformation of Shanghai's industrial structure and the transformation of economic development methods.

3. Eliminating scale screening, lowering the funding threshold, and improving the viability and development of the company so that the majority of SMEs can benefit from it.

With the continuous development of e-commerce and the advantages of B2B, many manufacturing industries find that the characteristics of e-commerce are in line with their expectations: to coordinate the contradiction between large-scale, low-cost, standardized production and the “individualization” and “speeding up” of user needs. Business intelligence analysis, among Others, is incorporated into the company to analyze the individual needs of customers and provide faster and lower-cost services. In order to attract and retain existing customers, the company maintains close relationships with development and customers.

E-commerce Helps Transformation and Upgrade of Yuhuan Manufacturing Yuhuan is located in the middle of the golden coastline of the southeastern coast of Zhejiang Province, between the two coastal open cities of Taizhou and Wenzhou, and the gateway to Taizhou and Wenzhou. Among them, the transportation equipment manufacturing industry dominated by automobile and motorcycle fittings, the machinery manufacturing dominated by valve plumbing, glasses accessories, and electrical machinery, the plastics and rubber products industry dominated by disposable medical equipment and pressure cookers, and the pressure cooker cookware The output value of leading industries such as the leading metal products industry and sewing leather accounted for more than 85% of the county's total industrial output value.

We take the plumbing valve industry as an example. The valve industry in Zhejiang Yuhuan County started in the 1980s. After more than 20 years of vigorous development, the Yuhuan valve industry has basically formed a serialized and specialized industrial chain. In 2010, the county's valve industry above designated size achieved an output value of 24.3 billion yuan, accounting for more than 50% of the total output value of similar products in the national valve industry. It was named "China Valve Capital" and "China's faucet production base."

During the “Twelfth Five-Year Plan” period, Yuhuan County strived to achieve the transformation of Yuhuan Plumbing Valve Industry from “big to strong”. Yuhuan County increased investment to create "two Yuhuan Market." We will vigorously build special commercial streets and production-oriented specialized markets and guide enterprises to reverse the situation of “reproduction and light sales”. Second, stand at a high starting point and plan new ideas. While building a tangible market, we started the construction of the e-commerce market and accelerated the transformation and upgrading of traditional industries.

In conclusion, Secretary-General Lu said that e-commerce has shown us an infinitely bright application prospect and market value. With the extensive application of traditional industries, under the strong support of the state and local governments, under the guidance of e-commerce associations at all levels, Under the joint promotion of e-commerce companies, we have reason to believe that the golden age of e-commerce in China is approaching.