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Zhonglian "Puyi" drowsiness, enthusiasm, new clothes

The Pu’er Branch has recently finalized its new coating scheme for its product line, marking a significant step in aligning the brand’s visual identity. This standardized approach to product finishing is expected to enhance the overall image of Pu’er products, creating a more cohesive and professional look across all models. Developed based on the design principles of the V-series truck cranes, this new coating system is versatile enough to suit vehicles across all product categories. The color palette features red, white, and gray as the primary hues. Red, long associated with the Pu’er brand, symbolizes energy, passion, and vitality—key values that resonate with customers. White represents purity, lightness, and agility, while the dynamic red and white stripes add a sense of motion and liveliness to the vehicle's appearance. The chassis, painted in a subtle gray tone, conveys stability, reliability, and professionalism. Together, these colors reflect the core values of the Pu’er brand: strength, dependability, and a balanced approach to performance. In addition to the updated color scheme, the new design incorporates numerous CE safety markings, ensuring compliance with international standards. Product labels now feature bilingual text, supporting both Chinese and English, which reflects the brand’s growing global ambitions. This move not only improves clarity for international users but also strengthens the company’s presence in the global market. Notably, the new paint scheme stands out even within the traditionally muted "engineering yellow" palette of construction machinery. By introducing a more vibrant and modern aesthetic, the Pu’er Branch is redefining the visual language of traditional engineering equipment. This innovation highlights the brand’s commitment to both aesthetics and functionality, setting a new standard in the industry.
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