Small-scale agricultural construction machinery market has a bright future

In recent years, with the acceleration of rural economic construction and the adjustment of the rural planting structure, the domestic market for small-scale agricultural construction machinery has grown rapidly, production and sales volume has become increasingly popular, and the development prospects are broad.

1. Definition and Application of Agricultural Construction Machinery Agricultural construction machinery mainly refers to small excavators, small loaders, and small cranes. It has low product configuration, low sales price, high comprehensive utilization rate, and rich returns. Such products are mainly oriented to the rural market, and the customer groups are concentrated in the countryside. Therefore, the term “agricultural engineering machinery” should actually be a low-end product in small construction machinery products. The agricultural construction machinery is mainly used in farmland, water conservancy, construction, etc., and completes the digging, shoveling, transporting, loading and unloading, lifting and other work of earth and stone.

China is a developing country, especially in the rural areas, which is restricted by economic conditions. It deters construction machinery with high performance and prices, and its application is limited. In recent years, the central government has made the issue of agriculture, rural areas and farmers the priority of the work of the whole Party and adopted many measures to strengthen the construction of agricultural infrastructure. The rapid development of agricultural construction has provided a very broad space for the development of such products.

The main reasons why rural markets favor small construction machinery are:

1 A large number of young and middle-aged people go out to work, resulting in the lack of rural labor force; 2 Increased labor costs; 3 Compared with cities, rural projects are small and scattered; 4 users have poor purchasing power; 5 rural economic development develops rapidly; 6 low prices, return on use High, can quickly recover the purchase cost. Therefore, in the eyes of farmers, these products are not only well-used, but also affordable. The benefits of farmer's investment in agricultural construction machinery are obviously higher than that of working outside the home, which is a good helper for farmers to get rich.

2. Status Quo and Problems In recent years, the rapid development of agricultural construction machinery has led to the influx of small and medium-sized enterprises. At present, there are more than 200 manufacturers with a certain production scale in China. The annual sales volume exceeds 35,000 to 40,000 units, which also signifies the agricultural construction machinery market. Began to enter a period of rapid development. Agricultural construction machinery has played an important role in rural economic construction.

Affected by market acceptance and fierce price competition, whether it is a private small-scale enterprise or a large-scale enterprise that produces agricultural construction machinery, the first consideration is to control product manufacturing costs, and the second is the product's performance and quality. Therefore, the design and manufacturing standards for agricultural construction machinery products are far lower than the manufacturing and production standards for construction machinery.

2.1 Most manufacturers' technology and manufacturing level are weak Currently, the majority of agricultural construction machinery manufacturers are agricultural machinery enterprises and private small-scale enterprises. No matter whether it is technical level, management level, or manufacturing level, the majority of private enterprises have less processing equipment and production conditions. Relatively poor, small scale of production. The products produced are of small variety, poor quality, and short life, and are difficult to adapt to fierce market competition. Due to the huge market potential of agricultural construction machinery, it has also attracted a number of powerful companies to join, such as a tractor, heavy friends in Shandong, the wind and other larger companies, production of many varieties, large scale, strong competitiveness, for agricultural construction machinery Development and improvement have played a positive role in promoting.

2.2. Poor product quality and short life span No matter whether it is a small private enterprise or a large and powerful company, the methods and methods used to manufacture agricultural engineering machinery are similar. In order to reduce costs, most of the important structural parts such as working devices, booms, and frames are made of common materials, and the large-scale equipment such as CNC cutting, pressing, bending, folding, and welding robots used to make structural parts are rarely used, and simple tooling is used. Welds are made once. Causes the structure to have a rough appearance, poor quality, and low accuracy.

For example, all kinds of orifice plates, sleeves and girders on excavator structural parts are formed in small pieces at one time. Then, welding tools are used to spot weld the orifice plates, sleeves and beams together, and then weld the tooling. The unloading, and then the overall welding once formed, welding quality is poor, large deformation.

In order to reduce costs, the overall correction and overall machining are rarely used after welding, and the manufacturing precision of structural parts is low, resulting in low assembly accuracy, difficulty, and poor quality. During the assembly of the whole machine, it is often encountered that the clearance between the shaft and the hole is too large, and some assembly holes cannot be assembled due to welding deformation, and can only be assembled by rough means such as fire roasting, reamer reaming, and hard boring. This is also an agricultural construction machine. Differences from standard construction machinery manufacturing. As a result, the failure rate of agricultural construction machinery during use is high, and the service life of the whole machine is only 3 to 4 years, which is far below the service life of standard construction machinery.

The selection of parts for the hydraulic system and the drive system is also limited by the cost of the complete machine, and it is not possible to select the special accessories for construction machinery. The supporting parts of the hydraulic system are: hydraulic pump, reversing valve group,

Hydraulic cylinders, oil filters and hydraulic hoses. After several years of development, domestic manufacturers specialized in the production of hydraulic construction parts for agricultural construction machinery have emerged. Production has formed a certain scale and its quality has been continuously improved. However, the quality and performance of these parts are far lower than those for construction machinery. It can only be said that it basically satisfies the current situation that peasant users do not require such engineering machinery products. This is also the main reason for the poor quality and short life of agricultural engineering machinery.

Transmission system components include diesel engines, traveling gearboxes, front axles, rear axles, transmission shafts, wheels, and steering gears. These parts are made of mature automobile parts, which have low prices, good versatility, reliable work, and ensure that the walking system is safe and reliable, basically meeting the requirements for the use of agricultural construction machinery.

2.3. Highly homogeneous and low-price competition for agricultural construction machinery is not a mature market. Products are modeled on each other and highly homogenized. Competition among enterprises is intensifying, resulting in fierce competition in product sales prices. Most agricultural construction machinery manufacturers are weak in terms of technology, production capacity, or marketing capabilities. Price competition is the easiest and most effective way for these companies to perform. In addition, it is difficult to carry out other forms of competition. In addition, rural users are accustomed to saving on purchase cost, and have very low requirements on products, and can use them. With the low technological content of products, maintenance personnel, parts and maintenance technologies are more easily accessible from the community, etc. The objective environment also encourages companies to participate in low-price competition.

2.4. Poor after-sales service of products and short warranty time Most manufacturing companies are limited by their financial strength and management ability, and are accustomed to outsourcing after-sales service to dealers. The company’s support to dealers is mainly to provide three packs of accessories for free. Dealer service management is rare. Businesses also subjectively believe that such products are easy to maintain and maintain, and accessories are also readily available. There are no major problems. It is this incorrect understanding of inaction that manufacturers are unwilling to invest in, dealers are even more reluctant to invest, and agricultural construction machinery generally has low quality, many problems in use, and so on. Most manufacturers have only 3 to 6 guarantees for the product. Month, lower than the country's warranty period for mechanical products Three Guarantees. The agricultural construction machinery that leads to many brands has many problems in the after-sales service and is not satisfactory.

3. Development Trends Although the current level of agricultural construction machinery products is generally not high, but after several years of development, agricultural construction machinery is moving in the direction of “from low to high, from coarse to fine” and diversification and serialization, from Initially, it only considers work movements and shoddy work. Today, it focuses on performance and pays attention to appearance. The quality and manufacturing level of products have been significantly improved, and users' satisfaction has been continuously improved. As the market continues to look good, the production and sales of products will continue to increase and the scope of use will further expand. Of course, there are still many aspects of production companies and products that need to be improved and improved.

3.1. The survival of the fittest by manufacturing companies Most agricultural construction machinery manufacturers are weak in strength. Due to fierce market competition, many companies use low prices as a means to win the market, resulting in low corporate profits, poor efficiency, difficult production operations, and continuous production shutdowns. shut down. Due to the attractiveness of the market and the continued participation of new enterprises, including some powerful private enterprises, the pattern of production companies is constantly changing. In the coming years, enterprises with small production scale and weak strength will gradually reduce; enterprises with strong strength will gradually develop and expand, and their product share will continue to increase, which will play a role in promoting the development and improvement of agricultural construction machinery.

3.2. Product diversification and serialization development After several years of development, the market demand and products of agricultural construction machinery are constantly changing. The production and management of enterprises should be guided by market demand, actively expand the products to the mid-to-high end of diversification and serialization, implement product differentiation competition strategies, and constantly develop marketable products. Enterprises should win competitive advantages from differentiation. The low-end products occupy the market, expand the influence, increase the market share, guide the market trend with medium and high-end products, promote the rapid increase of products, enable enterprises to make profits, and promote the rapid development of the company. A single enterprise product is difficult to adapt to changes in the market, lack of strategic low-cost competition, and it will only occupy the market with low prices. It is a very dangerous thing that will affect the development of enterprises and affect the quality of products and technology. improve.

With the expansion of rural construction scale and the increase of farmers' income, the demand for agricultural construction machinery will be divided, and the proportion of high-quality and high-quality agricultural construction machinery will gradually increase.

3.3. Scientifically Controlling Costs and Improving Product Quality In view of the insufficiency of the production technology of most private enterprises, enterprises should first improve their own management and technical standards and increase technical training for front-line personnel. To enable enterprises to rely on improving management, technological advancement, and improving productivity to obtain benefits and improve quality, they cannot rely solely on lowering the cost of the entire machine to obtain profits. In the production, increase the manufacturing cost and quality assessment, under the premise of scientifically controlling the manufacturing cost, continuously improve the product quality, performance, and improve the appearance of modeling, so that the product participates in market competition with low cost and high quality.

Another important factor affecting the quality of agricultural construction machinery is the supporting parts. It is a slow process to improve the level of domestic agricultural construction machinery. Therefore, it is particularly important to choose the scientific and rational parts. In the past two years, the rapid development of agricultural construction machinery has led to the emergence of a number of domestic manufacturers specializing in the production of agricultural construction machinery. Most of them are privately owned private enterprises. The development is rapid and the level of technology is continuously improving. However, there are still many quality problems in the parts. In order to control the main bottleneck of the quality improvement of the whole machine, it is necessary for the accessory manufacturers to accelerate technological progress and rapidly improve the quality.

3.4. In-depth rural market surveys to meet actual needs The rapid development of agricultural construction machinery in the rural market has brought rare opportunities to the production enterprises. Agricultural construction machinery has a lot of work to study in terms of product development, technology, and quality improvement. This also requires production companies and researchers to conduct in-depth rural market research and study to fully understand the actual demand for agricultural machinery for construction machinery. At present, a variety of operating devices, such as breakers, grapples, catching forks, and transfer holes, should be developed to address the changing characteristics of agricultural engineering machinery work objects.

Based on the problems reflected in the user's use process, the company developed a continuous improvement program for host product quality, improved the product technology level and quality, guided the demand, accelerated the pace of product development and improvement, and promoted the rapid improvement and development of agricultural construction machinery.

3.5 Increase sales channels and expand the scope of use Currently, the main sales channels for agricultural construction machinery are agricultural machinery channels and factory direct sales. The reason is that the majority of sales targets are farmers, and the most familiar mechanical equipment for farmers is the farm machinery channel, and the construction machinery channel. It is a supplemental sales channel, which helps to increase the scope of product use, but sales are very small. In developed countries such as Europe, America and Japan, small construction machinery is used in construction and municipal engineering. The main reason for the low domestic application is the high price of imported small construction machinery, poor domestic quality, and short life span.

With the development of agricultural construction machinery, small-scale construction machinery with good quality and high quality and low cost will be more applied in urban construction, municipal engineering and other fields. Therefore, we should actively explore other sales channels and expand the scope of use. Cities are also a potentially huge market for small construction machinery.