·Automobile consumption changes from quantitative to qualitative

Although it will be closed in the past two months in 2014, in my opinion, many things that have happened in the past 10 months of this year have had a profound impact on the domestic automobile industry, especially domestic automobile consumption. These things are said to be the "quantity change" characterized by the amazing increase in the Chinese auto market in the past ten years. It is not an exaggeration to the automobile market, the increasingly mature automobile production, and the rationality of "quality change".
In the process of car popularization, the cost of use is the most concerned issue for most car owners. In the past ten years, in addition to the car price itself has not risen, other costs such as oil prices, maintenance, parking fees, etc., are rising prices. The occurrence of two things this year may actually reduce the cost of consumers' car use. These two things, one is the anti-monopoly storm in the automotive industry, and the other is the "zero ratio" exposure.
The anti-monopoly of the automobile industry, whether it is anti-"horizontal monopoly" or anti-"vertical monopoly", has opened up a gap in change for the development of vehicle, parts and after-sales service prices, and the development of sales and after-sales service. This gap may help consumers not only reduce the purchase price of new cars, but also reduce the price of after-sales maintenance. In the middle of this year, the concept of “Zero Ratio” (the ratio of the total price of all the spare parts of a car to the sales price of the whole vehicle) jointly issued by the China Insurance Industry Association and the China Automobile Maintenance Association was the first time in front of the national consumers. The price of the after-sales accessory "iron curtain" was opened. The "zero ratio" exposure has pushed manufacturers to cut the "zero ratio" high price of outrageous accessories. For domestic car owners, this is obviously a good thing.
After the market develops to a certain scale, the automobile industry is not only an industrial problem, but also a livelihood and social issue. In recent years, the automobile market has developed rapidly, and safety, environmental protection and energy conservation have become the three core issues affecting the development of the automobile industry and the automobile market. Since the beginning of this year, the sales of new energy vehicles have grown rapidly with the “star fire”, and the strict implementation of the average fuel consumption limit standards for passenger vehicles by the relevant departments as of 2015 means that the domestic auto market will The product structure will undergo qualitative changes in terms of environmental protection and energy conservation standards.
In terms of automobile safety, the “Regulations on the Compulsory Scraping of Motor Vehicles” was officially implemented in May this year, and the traffic hazards caused by the old reasons of the vehicles were greatly reduced. With the improvement of the country's auto safety legislation, especially the increasing emphasis on consumer safety, many auto manufacturers also provide higher safety standards to meet market demand. A certain manufacturer has successfully carried out the first high-speed collision test of the first 15° angle overlap rate in China at the China Automotive Technology and Research Center in Tianjin. These will lead domestic automotive products closer to higher safety standards.
On the other hand, as one of the signs of the market change to the qualitative change, consumers' awareness of consumption, especially the awareness of rights protection, is becoming more mature. Since the beginning of this year, due to the sincerity of the manufacturers in solving the problem, Changan Ford and FAW Volkswagen seem to have two simple recalls. The awareness of consumer rights protection highlighted behind this, especially the awareness of group rights protection, has long since passed. These will also promote the development of domestic automobile consumption more mature and more rational.

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