Wuling will implement the entire family car product layout

On April 20th, SAIC-GM-Wuling Market and Network Director Xue Haitao accepted an exclusive interview with the Automobile Industry and Economics Network. He said that the launch of the Baojun 560 not only achieved the breakthrough of Baojun in the SUV market, but also was an important stage in the development of the Baojun brand. In the future, SAIC-GM-Wuling will implement the product layout of the Baojun brand from family A00, A0, A to MPV, SUV and other family cars.

[The following is an interview record]

Car San Jingjing: Please tell us about the theme of this SAIC-GM-Wuling exhibit and the products on display.

Xue Haitao: This time, SAIC-GM-Wuling exhibited on the theme of “Family Makes Life Better”. It once again conveyed the concept of “manufacturing with customer needs as its core”, and was always committed to designing and manufacturing a family car that is most suitable for Chinese people. . At the Shanghai Auto Show 1H Hall 1A02, SAIC-GM-Wuling booth, we debuted the Baojun 560, the first SUV product under the Baojun brand. A total of three models of the Baojun 560 with black, white, and burgundy red were exhibited.

Automotive production network: SAIC-GM-Wuling chose to introduce SUV products this year. What is the consideration?

Xue Haitao: From the market perspective, the domestic SUV market has been in a period of rapid development in recent years, and the SUV segment market continues to heat up with the intensive launch of major brands of SUV products. At the same time, starting in February of this year, the SUV market's own brand sales surpassed that of the joint venture brand. The timing of the Baojun 560 coincides with the rapid development of the self-developed SUV, and consumers have a strong demand for SUVs.

From the perspective of user needs, SAIC-GM-Wuling always puts the needs of its users first. With the acceleration of urbanization, our 10 million-basis users have become more open, enjoy life, and hope to enhance the quality of life of their families. The success of Po Chun 730 has proved this point, and they need to be more suitable for families and more fashionable. With more feature-rich models, the Baojun 560 is an ever-escalating, user-oriented SUV designed for the average family in China.

As for the Baojun brand, the launch of the Baojun 560 is another milestone for the Baojun brand, and it is also a heavy product for users to upgrade. At present, Baojun brand covers the A-class car, A00 class car, MPV and other markets, Bao Chun brand step by step in the family car market, and constantly improve the product layout based on the user's thinking, and the Po Chun 560's entry to achieve the SUV market Breaking the ground is also a necessary step for the development of entrepreneurial vehicles. Baojun is an important stage in brand development.

Automobile Industry Economics Net: What are the target consumers of Baojun 560 and what are their car purchase needs?

Xue Haitao: The potential consumer groups of Baojun 560 are a group of enthusiastic, active and enthusiastic characters. Most of them live in second-, third-, and fourth-tier cities. They live in fashion, love life, and are responsible to their families. At the spiritual level, we look forward to using the SUV model features to express the inner world's spiritual appeal and personality traits. At the level of rational car purchase, the pursuit of the family's quality of life and the satisfaction of family travel requirements are pursued. They are fond of SUV models that are stylish, safe, large space, good vision, versatility, and cost-effective. Buy an SUV model to facilitate the daily life of their families, travel and leisure, and enrich family life.

Cars by the net: What are the products of Baojun 560?

Xue Haitao: The Baojun 560’s products are mainly small and medium-sized self-owned brand SUV products.

Car production network: Bao Chun 560 product strength?

Xue Haitao: In terms of appearance and interiors, Baojun 560 continues the design of the Baojun family, while being more stylish and dynamic. Need to be particularly introduced here with everyone is, Bao Chun 560 body size 4620 * 1820 * 1750 (mm), wheelbase 2750mm, in the same class models is relatively large, this large wheelbase brings a spacious and comfortable driving experience With an extra-large second-row seating space, and a second row of seats, it will present a completely flat mobile room, which can be said to create a “mobile home” for home users everywhere. In addition, with 8-inch LCD infrared touch audio and video entertainment system with user memory mode, a key to start, cruise control and other rich configuration, the safety of the new five-star standard, and the excellent driving experience brought by abundant power, lotus tuning, etc. All are the advantages of Baojun 560.

Auto production network: We know that the Baojun brand's last product, the Baojun 730, has achieved a very good market performance. So what is the market expectation for the Baojun 560?

Xue Haitao: However, SAIC-GM-Wuling has always insisted on the idea of ​​building a vehicle for users and manufacturing products that users really need. This car is also built under this concept. We expect the Baojun 560 to be recognized and liked by consumers and become another popular model after the Baojun 730.

Automobile Industry Economics Network: Baojun 560 time to market and the price range is what?

Xue Haitao: Baojun 560 will be officially listed in the second half of this year. At present, there is no further information on price. We will provide users with cost-effective products. I believe most families can accept it.

Automobile Industry Economics Network: Please tell us about future Baojun brand product planning?

Xue Haitao: By July 18 this year, the Baojun brand had been released for five years. During this period, Baojun brand has introduced Baojun 630, Baojun Lechi, five family car Baojun 610 and 610 CROSS, and 7 family car Baojun 730, plus this time The SUV Baojun 560 debuted at Auto Show, Baojun's brand market layout in the family car market is constantly improving. In the future, we will also implement the Baojun brand from A00, A0, A level to MPV, SUV, etc. based on the needs of users and market trends. The layout of family car products better meets the family car products of Chinese families.

Automobile Industry Economics Net: What is the sales performance of SAIC-GM-Wuling?

Xue Haitao: In 2014, SAIC-GM-Wuling sold a total of 1,805,850 new vehicles in the year, which not only increased by 13% year-on-year, but also exceeded the annual sales target of 1.8 million vehicles. In the 12 years since the joint venture, the company has continued to grow steadily, and its sales volume has increased by 12.3 times in 12 years.

In the first quarter of 2015, SAIC-GM-Wuling sold a total of 524,298 new cars, an increase of 8.6% year-on-year. Among them, the number of household car product arrays formed by Baojun 630, Baojun 610, Baojun Lechi, Baojun 730, Wuling Hongguang and Hongguang S reached 282,419 units, accounting for 54%. In the commercial vehicle segment, the total sales volume of commercial vehicles in the first quarter also reached 241,879 units due to the strong addition of the “New Microbus” Hongguang V.